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“The penalty for being average has never been so harsh.”

Phil Libin the founder and CEO of Evernote

First of all I love Evernote! I use it in many ways in my business and in my day to day life. More on this in a later post. Phil Libin spoke at the Inman Real Estate Conference in New York City in January 2012. As he spoke the words I have highlighted above, they really struck a cord with me. In my business as a Realtor I see “average” all the time. Average marketing materials, average photographs, average websites, average customer service, average effort, etc. If you are going to succeed in your business, whatever it is you need to stand out, you need to go…

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